26 August 26, 2023
STRATEGIC GOAL ONE (SG 1):
Consistently develop and deliver attractive, and high-impact community outreach programs and activities.
Key objectives:
- Provide programs and activities to attract and encourage Companions and Patriots
to serve our Youth, Community and Nation.
- Hold monthly Chapter and Staff Meetings
Action Plan:
- Hold ten monthly chapter programs with speakers.
- Diversify programs to recognize Youth Leadership Conference participants, ROTC and JROTC summer training participants.
- Honor Six outstanding students sponsored by our chapter at summer YLCs.
- Honor seven outstanding JROTC cadets.
- Schedule at least one personal chapter member history program and one historical presentation.
- Schedule a July program for Patriotic Education presented by individuals from the community with backgrounds in other nations.
- Conduct two annual banquets (end of OY and Holiday time Dec).
- Schedule at least one program focusing on area military/veteran activity.
- Increase Chapter participation in Chapter meetings and activities.
Action Plan:
Average seventy attendees at all luncheons and banquets
- Seek opportunities to honor veteran participants in local educational and community programs.
Action Plan:
Develop partnerships with local veteran vocational programs, educational institutions and area veteran councils.
- Stimulate strong and sustainable growth in all the chapter outreach programs and activities.
Action Plan:
- Identify and award outstanding Dallas City Firefighters and Paramedics
- Identify and award outstanding Dallas City Police Officer
- Identify and award Collin County Deputy Sheriff
- Identify and award Border Patrol Officer
- Identify and award Texas Department of Public Safety Officer
- Recruit at least two assistant members for each major outreach committee.
- Annually award ten Outstanding Service Certificates with medals, ten Outreach Service Medals, four Silver Patrick Henry, eight Bronze Patrick Henry Medallions and three Certificate Gold Seals.
- Develop and strengthen relationships with key leaders in outreach programs
Action Plan;
Provide leadership training to committee chairs
- Focus on encouraging recruitment of Patriots.
Action Plan:
Recruit fifteen new Patriots.
STRATEGIC GOAL TWO (SG 2):
Expand our impact through alliances and strategic partnerships with organizations that align with our mission.
Key objectives:
- Identify and implement relationships with strategic partners.
Action Plan:
- Encourage members to attend Joint Veteran Service Organization Symposium events by continuation of National Defense Briefing Series.
- Develop strategic partnership with Freedoms Foundation at Valley Forge, Daughters of the American Revolution, Sons of the American Revolution, One Community USA and County Veterans Councils.
- Obtain publicity for our chapter and their entities.
Action Plan:
- Write three announcements per year to invite participation in chapter programs by members of strategic partners.
- Seek publication of one major article in Order’s “Officer Review”.
- Seek publication of three “Chapters in Action” articles in “Officer Review.’
- Integrate partnerships where possible with our own chapter programs.
- Integrate the partners into our chapter community outreach programs.
STRATEGIC GOAL THREE (SG 3):
Increase visibility of the Order at the national and local community levels through focused communication, marketing strategies and local community engagement.
Key objectives:
- Implement a communication and marketing plan that includes use of technologically based website content.
Action Plan:
- Communicate and urge members to derive information on chapter activities on web site.
- Communicate chapter activities and events on chapter web site.
- Utilize chapter newsletter to communicate activities of chapter outreach and community activities. Titled: “Coordinators Corner.”
- Urge registration for all chapter activities on chapter website.
- Integrate Information & Publicity Committee as the focal point for creating and executing the chapter Communications and Marketing plan.
Action Plan:
- Develop a chapter Speaker’s Bureau titled “Defenders of Freedom” and offer speaking opportunities of members to Rotary, Kiwanis and Lions Clubs in chapter geographic area.
- Recruit Coordinator.
- Establish a chapter social media presence.
Action Plan:
Setup chapter Facebook page.
STRATEGC GOAL FOUR (SG 4):
Annually grow engaged and sustainable MOWW membership.
Key objectives:
- Motivate chapter Companions and Patriots to attract and sign-up new Companions.
Action Plan:
- Increase chapter membership strength by 4%.
- Recruit at least 25 new members at least 75% of whom are veterans.
- Focus on recruiting five new members under age 55.
- Retain existing members.
Action Plan:
- Convert at least five Regular members to Perpetual status.
- Personally have member of Membership Committee to call any members, who do not plan to renew membership
- Develop a Membership Committee plan to determine what would attract and retain members.
Action Plan:
When approaching a prospective member as a new member, identify other members with comparable backgrounds or assignments to also contact them.
- Study impediments to attracting more new members in our targeted groups.
- Grow and retain veteran membership so that at minimum the chapter’s Companions reflect the 75% for compliance with 501(c)19 requirements.
- Provide Companion Leadership Training.
Action Plan:
- Recruit and/or Conduct Training for all new Committee Chairs and assts.: Communications, Information and Publicity, Hospitality, Veterans Affairs, Newsletter Asst. Editor, Public Safety and Law Enforcement Assts. And Patriotic Education.
- Conduct Training for new Treasurer, Senior Vice Commander, Junior Vice Commander and Chaplain.
- Maintain separate Program Coordinator for all eight National Level Programs.
- Attend Regional meetings and annual convention.
Action Plan
- At least three Chapter officers attend Regional Conference.
- At least four members attend Aug. 2024 annual convention.
- Foster attendance and participation in Massing of the Colors Programs.
STRATEGIC GOAL FIVE (SG 5):
Increase revenues ensuring adequate financial resources to fulfill the Order’s mission.
Key objectives:
- Utilize data, technology and staff required to develop the foundations of an effective fundraising program.
- Identify and engage in new funding streams to support the chapter’s activities.
Action Plan:
Recruit Coordinator to conduct matching grant program of $10,000 offered by Ameriprise Comapny
- Develop increased sources of chapter revenue.
- Develop local fund-raising donations and grants from outside of MOWW
membership and annual P&M Fund distributions.
- Raise funds to sponsor forty students to Region 8 YLC programs.
STRATEGIC GOAL SIX (SG 6):
Increase the number of chapters and strengthen existing chapters.