26 August 26, 2023

 

STRATEGIC GOAL ONE (SG 1): 

Consistently develop and deliver attractive, and high-impact community outreach programs and activities.

Key objectives:

  1. Provide programs and activities to attract and encourage Companions and Patriots

to serve our Youth, Community and Nation.

  1. Hold monthly Chapter and Staff Meetings

Action Plan:

  1. Hold ten monthly chapter programs with speakers.
  2. Diversify programs to recognize Youth Leadership Conference participants, ROTC and JROTC summer training participants.
  1. Honor Six outstanding students sponsored by our chapter at summer YLCs.
  2. Honor seven outstanding JROTC cadets.
  1. Schedule at least one personal chapter member history program and one historical presentation.
  2. Schedule a July program for Patriotic Education presented by individuals from the community with backgrounds in other nations.
  3. Conduct two annual banquets (end of OY and Holiday time Dec).
  4. Schedule at least one program focusing on area military/veteran activity.
  1. Increase Chapter participation in Chapter meetings and activities.

Action Plan:

 Average seventy attendees at all luncheons and banquets     

  1. Seek opportunities to honor veteran participants in local educational and community programs.

     Action Plan:

Develop partnerships with local veteran vocational programs, educational institutions and area veteran councils.

  1. Stimulate strong and sustainable growth in all the chapter outreach programs and activities.

      Action Plan:

  1. Identify and award outstanding Dallas City Firefighters and Paramedics
  2. Identify and award outstanding Dallas City Police Officer
  3. Identify and award Collin County Deputy Sheriff
  4. Identify and award Border Patrol Officer
  5. Identify and award Texas Department of Public Safety Officer
  6. Recruit at least two assistant members for each major outreach committee.
  7. Annually award ten Outstanding Service Certificates with medals, ten Outreach Service Medals, four Silver Patrick Henry, eight Bronze Patrick Henry Medallions and three Certificate Gold Seals.
  1. Develop and strengthen relationships with key leaders in outreach programs

Action Plan;

Provide leadership training to committee chairs

  1. Focus on encouraging recruitment of Patriots.

Action Plan:

Recruit fifteen new Patriots.

STRATEGIC GOAL TWO (SG 2):

Expand our impact through alliances and strategic partnerships with organizations that align with our mission.

Key objectives:

  1. Identify and implement relationships with strategic partners.

Action Plan:

  1. Encourage members to attend Joint Veteran Service Organization Symposium events by continuation of National Defense Briefing Series.
  2. Develop strategic partnership with Freedoms Foundation at Valley Forge, Daughters of the American Revolution, Sons of the American Revolution, One Community USA and County Veterans Councils.
  3. Obtain publicity for our chapter and their entities.

Action Plan:

  1. Write three announcements per year to invite participation in chapter programs by members of strategic partners.
  2. Seek publication of one major article in Order’s “Officer Review”.
  3. Seek publication of three “Chapters in Action” articles in “Officer Review.’
  4. Integrate partnerships where possible with our own chapter programs.
  5. Integrate the partners into our chapter community outreach programs.

STRATEGIC GOAL THREE (SG 3):

Increase visibility of the Order at the national and local community levels through focused communication, marketing strategies and local community engagement.

Key objectives:

  1. Implement a communication and marketing plan that includes use of technologically based website content.

Action Plan:

  1. Communicate and urge members to derive information on chapter activities on web site.
  2. Communicate chapter activities and events on chapter web site.
  3. Utilize chapter newsletter to communicate activities of chapter outreach and community activities. Titled: “Coordinators Corner.”
  4. Urge registration for all chapter activities on chapter website.

 

  1. Integrate Information & Publicity Committee as the focal point for creating and executing the chapter Communications and Marketing plan.

Action Plan:

  1. Develop a chapter Speaker’s Bureau titled “Defenders of Freedom” and offer speaking opportunities of members to Rotary, Kiwanis and Lions Clubs in chapter geographic area.
  2. Recruit Coordinator.
  1. Establish a chapter social media presence.

Action Plan:

Setup chapter Facebook page.

STRATEGC GOAL FOUR (SG 4):

Annually grow engaged and sustainable MOWW membership.

Key objectives:

  1. Motivate chapter Companions and Patriots to attract and sign-up new Companions.

Action Plan:

  1. Increase chapter membership strength by 4%.
  2. Recruit at least 25 new members at least 75% of whom are veterans.
  3. Focus on recruiting five new members under age 55.
  1. Retain existing members.

Action Plan:

  1. Convert at least five Regular members to Perpetual status.
  2. Personally have member of Membership Committee to call any members, who do not plan to renew membership
  1. Develop a Membership Committee plan to determine what would attract and retain members.

Action Plan:

When approaching a prospective member as a new member, identify other members with comparable backgrounds or assignments to also contact them.

  1. Study impediments to attracting more new members in our targeted groups.
  2. Grow and retain veteran membership so that at minimum the chapter’s Companions reflect the 75% for compliance with 501(c)19 requirements.
  3. Provide Companion Leadership Training.

Action Plan:

  1. Recruit and/or Conduct Training for all new Committee Chairs and assts.: Communications, Information and Publicity, Hospitality, Veterans Affairs, Newsletter Asst. Editor, Public Safety and Law Enforcement Assts. And Patriotic Education.
  2. Conduct Training for new Treasurer, Senior Vice Commander, Junior Vice Commander and Chaplain.
  3. Maintain separate Program Coordinator for all eight National Level Programs.
  1. Attend Regional meetings and annual convention.

Action Plan

  1. At least three Chapter officers attend Regional Conference.
  2. At least four members attend Aug. 2024 annual convention.
  3. Foster attendance and participation in Massing of the Colors Programs.

STRATEGIC GOAL FIVE (SG 5):

Increase revenues ensuring adequate financial resources to fulfill the Order’s mission.

Key objectives:

  1. Utilize data, technology and staff required to develop the foundations of an effective fundraising program.
  2. Identify and engage in new funding streams to support the chapter’s activities.

Action Plan:

Recruit Coordinator to conduct matching grant program of $10,000 offered by Ameriprise Comapny

  1. Develop increased sources of chapter revenue.
  2. Develop local fund-raising donations and grants from outside of MOWW

membership and annual P&M Fund distributions.

  1. Raise funds to sponsor forty students to Region 8 YLC programs.

STRATEGIC GOAL SIX (SG 6):

Increase the number of chapters and strengthen existing chapters.